Project Coordinator
(May 2023 – Present)
Barna Group
Communications Manager
(July 2021 – May 2023)
West Shore Free Church | Mechanicsburg, PA
Communications Associate
(Jan. 2018 – June 2021)
West Shore Free Church | Mechanicsburg, PA
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Develops and executes marketing campaigns that promote the mission of the organization to the congregation of 5,000 members to facilitate growth
Manages internal and external communication platforms, ensuring regular communication with audiences
Actively participates on church leadership teams like the Crisis Response Team, Strategy Team & Ministerial Staff Team and builds/maintains relationships with key stakeholders
Oversees communication department, which includes direct reports, contracted employees, volunteer teams and the budget
Oversees the ongoing development of the church’s digital platforms strategically, including the website and social media channels (Facebook & Instagram)
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Responsible for the development, implementation, and scheduling of content across the website, email, social media, and printed materials for 50 ministries
Established a project management workflow within the organization to provide effective and efficient communication with stakeholders and creative teams to ensure goals are achieved
Assesses, maintains, and tracks the effectiveness of content through analytics
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Standardizes and implements consistent branding across the organization while working with stakeholders and creative teams to develop content
Creates and disseminates creative briefs and goals of projects for staff, contracted employees, and volunteer teams to ensure expectations
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Project manager on the website redesign working alongside a marketing agency
Developed, wrote, and rolled out a brand guide for an organization of 60 employees
Increased email subscription rate by 195% & averages a 59% open rate weekly
Increased Instagram following by 160% & increased Instagram engagement by 37.6% (April - July)
Freelance Public Relations Support
April 2017 – Jan. 2018
Client: Elm Ink | Greater Pittsburgh Area
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Create and research content for various clients’ social media channels
Assist at client meetings to determine effective marketing and public relations strategies for targeted audiences
Track, measure, and present engagement of media coverage for clients
Generate and present pitches for clients and media outlets
Education
B. A, Public Relations
Messiah University
Mechanicsburg, PA
Semester Study Program
Contemporary Music Center
Nashville, TN | Fall 2015
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Works cross-functionally with departments to integrate new projects, timelines, and deliverables into the broader workflow of Barna
Ensures all project teams and departments have a strong working understanding of what our agreements represent and the client’s expectations.
- Provides proactive communication, coordination, and problem-solving to the project team. Project teams consist of a primary representative from each department tasked with overseeing the successful completion of that department’s function within a project
Enable and activate key decision-makers throughout the project
Co-leads internal milestone meetings that are critical junction points in the lifespan of a project. These meetings focus on important discussions or decision points for the team internally
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Produces weekly updates for clients to maintain open communication throughout the process
Provides solutions to leadership, clients, and team members when challenges arise
Manages view of critical tasks and events associated with the project timeline
Enables and activates key decision-makers through the project creating an environment for clients to express their goals and needs
Skills
Adobe Creative Cloud
Salesforce
Social Platforms
Project Management
Hootsuite
Facebook Ads
MailChimp
Hubspot Inbound Certified
WordPress & SquareSpace
Microsoft Office
Basic Photography (DSLR)
Basic Video Editing (Premiere)
Self-Starter